Top 5 Fashion Games Performance in Bulgaria Q3 2022

In the third quarter of 2022, the top 5 fashion games in Bulgaria showed varied performance across downloads, revenue, and active users. Here is a detailed look at each app's trajectory.

Makeup Kit - Color Mixing by Crazy Labs saw a notable increase in downloads, starting from 171 in late July and peaking at 8.7K in mid-August. This was followed by fluctuations, ending the quarter with 5.4K downloads. Active users mirrored this trend, beginning at 141 and spiking to 15K in mid-August, before settling at 9.3K by the end of September.

Hair Tattoo: Barber Shop Game from AI Games FZ experienced a more stable pattern. Weekly downloads started at 2.2K in late June, rising to a high of 7.8K in early July, and then stabilizing around 1.8K by the end of Q3. Active users followed a similar pattern, starting at 3.4K, peaking at 18.5K in mid-July, and ending the quarter with 15.5K.

Cute Dress Up Fashion Game by IEC GLOBAL PTY LTD had a more modest performance. Weekly downloads hovered around 3.9K in late June, fluctuated through the quarter, and ended at 1.1K. Active users showed a peak of 5.2K in early July and declined to 1.4K by the end of September.

Lady Popular: Dress up game by XS Software JSCo demonstrated consistent performance. Weekly downloads reached a high of 4.1K in mid-July, before tapering off to 856 by the end of September. Active users peaked at 23.7K in mid-July and remained strong, ending the quarter at 17.3K. Revenue showed slight variations, peaking at $1.7K in late July and maintaining around $1.2K to $1.6K throughout the quarter.

Finally, DIY Makeup from Crazy Labs started Q3 with 687 downloads, which increased to nearly 2K by the end of September. Active users also saw growth, beginning at 3K and reaching 6.6K by the quarter's end.

These insights and more data on app performance can be found on Sensor Tower.